GAME TIME
At Onfield Strategies, we partner with brands to develop premium, end-to-end strategies across marketing, product, merchandising, retail, and live experiences. Built on a foundation of real-world leadership across sport, retail, and consumer products, our approach is rooted in understanding how strategy translates into execution and ultimately into measurable business results.
We operate at the intersection of culture, commerce, and performance, helping brands create meaningful connections with their audiences while building scalable, sustainable growth. From shaping product and merchandising strategies to designing retail environments and activating special events, we focus on delivering work that is both intentional and impactful.
Our philosophy is simple: great strategy doesn’t live on paper, it performs in the real world. By partnering closely with our clients, we bring clarity, alignment, and a disciplined approach to every engagement, ensuring that each initiative reflects the brand’s identity while driving commercial success.
At Onfield Strategies, we don’t just advise; we collaborate, build, and execute alongside our partners to elevate their business across every field.
Successful Projects
Services
At Onfield Strategies, we drive revenue through disciplined marketing strategy, focused on consumer goods, retail optimization, and delivering impactful consumer experiences.
Go-To-Market & Product Positioning Strategy
Product + assortment strategy
Launch planning (seasonal, events, rebrands)
Licensing & partnership integration
Pricing + margin architecture
Experiential Retail & Consumer Engagement
Retail concept development (stores, pop-ups, kiosks)
In-store experience + storytelling
Fan/customer journey design
Activation strategy (events, trade shows, launches, partnerships)
Retail Merchandising & Operations Optimization
Merchandising strategy + assortment planning
KPI dashboards (sales/sqft, sell-through, turns)
Inventory + markdown strategy
POS / eComm integration guidance
Small Business Coaching Public Speaking
Partner with founders and small business leaders to develop clear, performance-driven growth strategies
Provide hands-on coaching across product, marketing, and retail execution
Deliver keynote speaking engagements and workshops focused on leadership, strategy, and execution
Select Experience
Delivering strategy and execution across global brands and multi-market environments.
The Coca -Cola Company
Retail Experience & Consumer Strategy
Served as a strategic partner to Coca-Cola’s Licensing & Retail team, leading the development and launch of flagship retail experiences, including the House of Coca-Cola. Directed cross-functional strategy and execution across merchandising, operations, and consumer experience—delivering scalable concepts designed to drive engagement and revenue.
Diamond Baseball Holdings
Fanatics
Inc.
Retail Mechandising & Multi Unit Operation Strategy
Led merchandising and retail strategy across 45 clubs, overseeing a $20M+ business spanning in-venue retail, eCommerce, and product development. Built standardized buying processes, KPI frameworks, and inventory strategies to improve margin performance, streamline operations, and elevate the fan experience across all locations
Licensed Sports Merchandising, Events Global Product Stratgey
Directed global product and merchandising strategy across MLB and NFL categories totaling $350M+ in annual revenue. Partnered with leagues, brands, and retail channels to develop consumer-driven assortments, execute key product launches, and align product storytelling with major cultural and sporting moments.
Reebok USA
adidas Group
Nike Inc.
Category Strategy & Brand Activation
Global Footwear Product Strategy & Marketplace Execution
Commerical Strategy Leadership
Managed category strategy and brand activation across footwear and apparel, supporting growth through product positioning, key collaborations, and marketplace expansion. Worked cross-functionally to connect product, storytelling, and retail execution.
Owned a $100M+ footwear and apparel business, leading merchandising, pricing, and commercial strategy across wholesale and direct-to-consumer channels. Delivered accelerated revenue growth and margin expansion by refining assortment strategy, strengthening key account partnerships, and aligning product with consumer demand.
Acted as a key leader across global and regional teams, driving alignment between product creation, brand, and marketplace execution to ensure consistency, clarity, and performance at scale.
Led global footwear strategy across a $600M+ business, aligning product, consumer demand, and marketplace execution across international markets. Drove growth through product architecture, SKU optimization, and cross-functional alignment across wholesale and direct-to-consumer channels.
About the Founder
Professional Overview
Marcus Smith is a senior leader with over 20 years of experience across marketing, product, merchandising, and retail strategy, with a track record of building consumer-first programs for global brands spanning sports, lifestyle, and consumer products.
As the Founder of Onfield Strategies, he partners with organizations to develop and execute premium strategies across marketing, product, merchandising, retail, and live experiences, helping brands translate vision into measurable business performance.
His background includes leadership roles with Nike, adidas, Fanatics, and The Coca-Cola Company, where he has led large-scale business strategies, owned P&L performance, built cross-functional teams, and delivered multi-market retail and product initiatives. His work is grounded in a disciplined approach to storytelling, margin optimization, and a deep understanding of the consumer.
Marcus operates at the intersection of brand, product, and execution, working closely with partners to simplify complex challenges, align teams, and bring ideas to market. His focus is on creating strategies that don’t just exist on paper, but perform in real-world environments, driving both revenue and meaningful consumer connections.
At Onfield Strategies, he works as an extension of the team, bringing clarity, experience, and a results-driven mindset to every engagement.
